Ocado Retail
The Challenge
As Ocado Retail continues to grow its online grocery customer base, the business needed stronger customer insight capability to support marketing performance and commercial decision-making.
The team required junior data talent who could analyse customer behaviour, campaign performance and segmentation, helping turn customer data into practical insight for targeting, retention and growth.
Candidate Strengths
Henry brought a strong analytical foundation from his Natural Sciences degree, supported by practical data experience. He had worked with large datasets, Python, machine learning models and automated data pipelines – giving him the technical base to move quickly into a customer insight role.
Newto's Added Value
Newto helped Henry turn his analytical background into a credible customer insight profile.
He completed Newto's Data Analyst programme, achieving Microsoft Power BI Data Analyst Associate, Microsoft Azure AI Fundamentals and CompTIA Data+.
Newto's specialised coaching helped him present his technical projects in a commercial way – linking data analysis, automation and machine learning to business decision-making.
Employer Outcome
- Ocado Retail hired Henry as a Customer Insight Analyst within its Customer Insight function, adding junior data capability at no recruitment cost.
- The hire gave the business a cost-effective way to strengthen its junior data bench, bringing in an early-career analyst with the technical foundation and commercial awareness to develop inside the team.
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